bunq brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of bunq is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is bunq in the UK?
In total, 4% of UK neobanking and neobrokerage users say they like bunq. However, in actuality, among the 22% of UK respondents who know bunq, 18% of people like the brand.
What is the usage share of bunq in the UK?
All in all, 5% of neobanking and neobrokerage users in the UK use bunq. That means, of the 22% who know the brand, 23% use them.
How loyal are the customers of bunq?
Around 2% of neobanking and neobrokerage users in the UK say they are likely to use bunq again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around bunq in the UK?
In May 2022, about 6% of UK neobanking and neobrokerage users had heard about bunq in the media, on social media, or in advertising over the past four weeks. Of the 22% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around bunq in the UK.
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