Sainsbury's brand profile in the UK 2022
How high is the brand awareness of Sainsbury's in the UK?
When it comes to online grocery delivery users, brand awareness of Sainsbury's is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 39% of UK online grocery delivery users say they like Sainsbury's. However, in actuality, among the 95% of UK respondents who know Sainsbury's, 41% of people like the brand.
What is the usage share of Sainsbury's in the UK?
All in all, 31% of online grocery delivery users in the UK use Sainsbury's. That means, of the 95% who know the brand, 33% use them.
How loyal are the customers of Sainsbury's?
Around 24% of online grocery delivery users in the UK say they are likely to use Sainsbury's again. Set in relation to the 31% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In May 2022, about 24% of UK online grocery delivery users had heard about Sainsbury's in the media, on social media, or in advertising over the past four weeks. Of the 95% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Sainsbury's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of Sainsbury's is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 39% of UK online grocery delivery users say they like Sainsbury's. However, in actuality, among the 95% of UK respondents who know Sainsbury's, 41% of people like the brand.
What is the usage share of Sainsbury's in the UK?
All in all, 31% of online grocery delivery users in the UK use Sainsbury's. That means, of the 95% who know the brand, 33% use them.
How loyal are the customers of Sainsbury's?
Around 24% of online grocery delivery users in the UK say they are likely to use Sainsbury's again. Set in relation to the 31% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In May 2022, about 24% of UK online grocery delivery users had heard about Sainsbury's in the media, on social media, or in advertising over the past four weeks. Of the 95% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Sainsbury's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
