Waitrose brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Waitrose is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Waitrose in the UK?
In total, 17% of UK online grocery delivery users say they like Waitrose. However, in actuality, among the 89% of UK respondents who know Waitrose, 19% of people like the brand.
What is the usage share of Waitrose in the UK?
All in all, 10% of online grocery delivery users in the UK use Waitrose. That means, of the 89% who know the brand, 11% use them.
How loyal are the customers of Waitrose?
Around 8% of online grocery delivery users in the UK say they are likely to use Waitrose again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Waitrose in the UK?
In May 2022, about 12% of UK online grocery delivery users had heard about Waitrose in the media, on social media, or in advertising over the past four weeks. Of the 89% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Waitrose in the UK.
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