How high is the brand awareness of Snapchat in the United States? When it comes to social media users, brand awareness of Snapchat is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the United States? In total, 34 percent of U.S. social media users say they like Snapchat. However, in actuality, among the 91 percent of U.S. respondents who know Snapchat, 37 percent of people like the brand.
What is the usage share of Snapchat in the United States? All in all, 31 percent of social media users in the United States use Snapchat. That means, of the 91 percent who know the brand, 34 percent use them.
How loyal are the users of Snapchat? Around 27 percent of social media users in the United States say they are likely to use Snapchat again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.
What's the buzz around Snapchat in the United States? In February 2024, about 23 percent of U.S. social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 91 percent who know the brand, that's 25 percent, meaning at the time of the survey there's some buzz around Snapchat in the United States.
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Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (March 18, 2024). Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024." Chart. March 18, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2024). Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Snapchat Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 Statista, https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 14, 2025)
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024 [Graph], Statista, March 18, 2024. [Online]. Available: https://www.statista.com/forecasts/1305026/snapchat-social-media-brand-profile-in-the-united-states?__sso_cookie_checker=failed