Hungary: print ad-spending 2017-2026, by segment

In 2021, total print advertising expenditure in Hungary was approximately 29.22 million U.S. dollars. The majority of spending was for newspaper advertising, at 24.76 million dollars. Both segments are expected to decline in the coming years.

Print advertising expenditure in Hungary from 2017 to 2026, by segment (in million U.S. dollars)

Characteristic	Magazine Advertising	Newspaper Advertising
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Supplementary notes

The Print Advertising segment consists of revenues from advertising in newspapers and consumer magazines. It only considers advertising in physical print editions, whereas advertising in digital editions is excluded from this category.

Daily and weekly newspapers, as well as free daily newspapers are included.

Advertising revenue includes advertising spending for print editions of newspapers and consumer magazines.

All figures refer to net values, production costs, agency commissions, and discounts are excluded.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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