Consumer Goods & FMCG
Cosmetics & Personal Care

Brand awareness by sustainable beauty/personal care brand in Germany 2021

Published by

Dominique Petruzzi,

Jun 16, 2022

The displayed data on brand awareness by sustainable beauty/personal care brand shows findings of the Global Consumer Survey conducted in Germany in 2021. In that year, around 90 percent of respondents answered the question "Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?" with "Nivea".

Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?

Characteristic	Share of respondents
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Number of respondents

1,032 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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