Global: fitness/activity tracking wristwear penetration rate 2019-2028

The global indicator 'Penetration Rate ' in the 'Smart bands' segment of the digital health market was forecast to continuously increase between 2023 and 2028 by in total one percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 4.34 percent and therefore a new peak in 2028. Notably, the indicator 'Penetration Rate ' of the 'Smart bands' segment of the digital health market was continuously increasing over the past years.

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Penetration rate of the fitness/activity tracking wristwear market worldwide from 2019 to 2028

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Smart bands are equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer (e.g., number of steps taken, movement, pulse and temperature).

Additional Information:

The market comprises revenue, average revenue per user, users and user penetration rates. Revenue in the smart bands market segment refers to sales of smart bands and related accessories. Well-known examples of fitness wristwear are the fitness bands from Fitbit, Jawbone, Xiaomi, and Nike Fuelband.

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