Amazon Prime Gaming brand profile in the United States 2023

Amazon Prime Gaming brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2023

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Source

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Number of respondents

1,389 respondents

Age group

18-64 years

Special properties

respondents who use video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
  • Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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Statistics on " Video game subscription services in the United States "

Other statistics that may interest you Video game subscription services in the United States

Overview

5

Consumer preference

5

PlayStation

8

Xbox

8

Other major subscription services

8

Mobile

8

Cloud gaming services

7

Spotlight: gaming industry M&A

4
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