How high is the brand awareness of Google Hangouts in the United States? When it comes to messenger users, brand awareness of Google Hangouts is at 63% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in the United States? In total, 17% of U.S. messenger users say they like Google Hangouts. However, in actuality, among the 63% of U.S. respondents who know Google Hangouts, 27% of people like the brand.
What is the usage share of Google Hangouts in the United States? All in all, 13% of messenger users in the United States use Google Hangouts. That means, of the 63% who know the brand, 21% use them.
How loyal are the users of Google Hangouts? Around 9% of messenger users in the United States say they are likely to use Google Hangouts again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in the United States? In July 2022, about 12% of U.S. messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Google Hangouts in the United States.
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Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (August 23, 2022). Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022." Chart. August 23, 2022. Statista. Accessed January 20, 2025. https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Google Hangouts Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Messenger Users in The United States in 2022." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022 Statista, https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited January 20, 2025)
Google Hangouts brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022 [Graph], Statista, August 23, 2022. [Online]. Available: https://www.statista.com/forecasts/1328360/google-hangouts-messengers-brand-profile-in-the-united-states?__sso_cookie_checker=failed