How high is the brand awareness of apotal.de in Germany? When it comes to online pharmacy users, brand awareness of apotal.de is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is apotal.de in Germany? In total, 16% of German online pharmacy users say they like apotal.de. However, in actuality, among the 48% of German respondents who know apotal.de, 33% of people like the brand.
What is the usage share of apotal.de in Germany? All in all, 14% of online pharmacy users in Germany use apotal.de. That means, of the 48% who know the brand, 29% use them.
How loyal are the customers of apotal.de? Around 11% of online pharmacy users in Germany say they are likely to use apotal.de again. Set in relation to the 14% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around apotal.de in Germany? In July 2022, about 8% of German online pharmacy users had heard about apotal.de in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around apotal.de in Germany.
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apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online pharmacies, which of the following brands do you like?
Brand usage: When it comes to online pharmacies, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to online pharmacies, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 22, 2022). apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed
Statista. "apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022." Chart. September 22, 2022. Statista. Accessed March 17, 2025. https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed
Statista. (2022). apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed
Statista. "Apotal.De Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Pharmacy Users in Germany in 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed
Statista, apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 Statista, https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed (last visited March 17, 2025)
apotal.de brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 [Graph], Statista, September 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1334528/apotalde-online-pharmacies-brand-profile-in-germany?__sso_cookie_checker=failed