Telegram brand profile Germany 2023

How high is the brand awareness of Telegram in Germany?
When it comes to messenger users, brand awareness of Telegram is at 73 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Telegram in Germany?
In total, 21 percent of German messenger users say they like Telegram. However, in actuality, among the 73 percent of German respondents who know Telegram, 29 percent of people like the brand.

What is the usage share of Telegram in Germany?
All in all, 19 percent of messenger users in Germany use Telegram. That means, of the 73 percent who know the brand, 26 percent use them.

How loyal are the users of Telegram?
Around 16 percent of messenger users in Germany say they are likely to use Telegram again. Set in relation to the 19 percent usage share of the brand, this means that 84 percent of their users show loyalty to the brand.

What's the buzz around Telegram in Germany?
In June 2023, about 11 percent of German messenger users had heard about Telegram in the media, on social media, or in advertising over the past three months. Of the 73 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Telegram in Germany.

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Telegram brand awareness, usage, popularity, loyalty, and buzz among messenger users in Germany in 2023

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Number of respondents

1,175 respondents

Age group

18-64 years

Special properties

respondents who use messengers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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