How high is the brand awareness of Skrill in the United States? When it comes to digital payment users, brand awareness of Skrill is at 21% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skrill in the United States? In total, 3% of U.S. digital payment users say they like Skrill. However, in actuality, among the 21% of U.S. respondents who know Skrill, 14% of people like the brand.
What is the usage share of Skrill in the United States? All in all, 3% of digital payment users in the United States use Skrill. That means, of the 21% who know the brand, 14% use them.
How loyal are the users of Skrill? Around 2% of digital payment users in the United States say they are likely to use Skrill again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Skrill in the United States? In August 2022, about 3% of U.S. digital payment users had heard about Skrill in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Skrill in the United States.
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Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Skrill Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Digital Payment Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022 Statista, https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 07, 2025)
Skrill brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1334997/skrill-digital-payment-brand-profile-in-the-united-states?__sso_cookie_checker=failed