How high is the brand awareness of Spirit Air in the United States? When it comes to airline customers, brand awareness of Spirit Air is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spirit Air in the United States? In total, 11% of U.S. airline customers say they like Spirit Air. However, in actuality, among the 68% of U.S. respondents who know Spirit Air, 16% of people like the brand.
What is the usage share of Spirit Air in the United States? All in all, 9% of airline customers in the United States use Spirit Air. That means, of the 68% who know the brand, 13% use them.
How loyal are the customers of Spirit Air? Around 6% of airline customers in the United States say they are likely to use Spirit Air again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Spirit Air in the United States? In August 2022, about 11% of U.S. airline customers had heard about Spirit Air in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Spirit Air in the United States.
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Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to airlines, which of the following brands do you like?
Brand usage: When it comes to airlines, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to airlines, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022." Chart. September 25, 2022. Statista. Accessed March 17, 2025. https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Spirit Air Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Airline Customers in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022 Statista, https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited March 17, 2025)
Spirit Air brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335217/spirit-air-airlines-brand-profile-in-the-united-states?__sso_cookie_checker=failed