mer brand profile in Germany 2022
How high is the brand awareness of mer in Germany?
When it comes to mobility service users, brand awareness of mer is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mer in Germany?
In total, 2% of German mobility service users say they like mer. However, in actuality, among the 16% of German respondents who know mer, 12% of people like the brand.
What is the usage share of mer in Germany?
All in all, 3% of mobility service users in Germany use mer. That means, of the 16% who know the brand, 19% use them.
How loyal are the users of mer?
Around 1% of mobility service users in Germany say they are likely to use mer again. Set in relation to the 3% usage share of the brand, this means that 33% of their users show loyalty to the brand.
What's the buzz around mer in Germany?
In August 2022, about 2% of German mobility service users had heard about mer in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around mer in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to mobility service users, brand awareness of mer is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mer in Germany?
In total, 2% of German mobility service users say they like mer. However, in actuality, among the 16% of German respondents who know mer, 12% of people like the brand.
What is the usage share of mer in Germany?
All in all, 3% of mobility service users in Germany use mer. That means, of the 16% who know the brand, 19% use them.
How loyal are the users of mer?
Around 1% of mobility service users in Germany say they are likely to use mer again. Set in relation to the 3% usage share of the brand, this means that 33% of their users show loyalty to the brand.
What's the buzz around mer in Germany?
In August 2022, about 2% of German mobility service users had heard about mer in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around mer in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
