Europcar brand profile in Germany 2022
How high is the brand awareness of Europcar in Germany?
When it comes to car rental customers, brand awareness of Europcar is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Europcar in Germany?
In total, 54% of German car rental customers say they like Europcar. However, in actuality, among the 87% of German respondents who know Europcar, 62% of people like the brand.
What is the usage share of Europcar in Germany?
All in all, 36% of car rental customers in Germany use Europcar. That means, of the 87% who know the brand, 41% use them.
How loyal are the customers of Europcar?
Around 29% of car rental customers in Germany say they are likely to use Europcar again. Set in relation to the 36% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Europcar in Germany?
In August 2022, about 35% of German car rental customers had heard about Europcar in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Europcar in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Europcar is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Europcar in Germany?
In total, 54% of German car rental customers say they like Europcar. However, in actuality, among the 87% of German respondents who know Europcar, 62% of people like the brand.
What is the usage share of Europcar in Germany?
All in all, 36% of car rental customers in Germany use Europcar. That means, of the 87% who know the brand, 41% use them.
How loyal are the customers of Europcar?
Around 29% of car rental customers in Germany say they are likely to use Europcar again. Set in relation to the 36% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Europcar in Germany?
In August 2022, about 35% of German car rental customers had heard about Europcar in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Europcar in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
