How high is the brand awareness of Reign in the United States? When it comes to energy drink consumers, brand awareness of Reign is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reign in the United States? In total, 7% of U.S. energy drink consumers say they like Reign. However, in actuality, among the 43% of U.S. respondents who know Reign, 16% of people like the brand.
What is the usage share of Reign in the United States? All in all, 8% of energy drink consumers in the United States use Reign. That means, of the 43% who know the brand, 19% use them.
How loyal are the consumers of Reign? Around 6% of energy drink consumers in the United States say they are likely to use Reign again. Set in relation to the 8% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around Reign in the United States? In August 2022, about 5% of U.S. energy drink consumers had heard about Reign in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Reign in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 25, 2022). Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022." Chart. September 25, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Reign Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022 Statista, https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited March 16, 2025)
Reign brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335484/reign-energy-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed