Monster brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of Monster is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in the United States?
In total, 56% of U.S. energy drink consumers say they like Monster. However, in actuality, among the 90% of U.S. respondents who know Monster, 62% of people like the brand.
What is the usage share of Monster in the United States?
All in all, 54% of energy drink consumers in the United States use Monster. That means, of the 90% who know the brand, 60% use them.
How loyal are the consumers of Monster?
Around 44% of energy drink consumers in the United States say they are likely to use Monster again. Set in relation to the 54% usage share of the brand, this means that 81% of their consumers show loyalty to the brand.
What's the buzz around Monster in the United States?
In August 2022, about 38% of U.S. energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Monster in the United States.
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