How high is the brand awareness of Bud Light in the United States? When it comes to beer drinkers, brand awareness of Bud Light is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bud Light in the United States? In total, 38% of U.S. beer drinkers say they like Bud Light. However, in actuality, among the 88% of U.S. respondents who know Bud Light, 43% of people like the brand.
What is the usage share of Bud Light in the United States? All in all, 37% of beer drinkers in the United States use Bud Light. That means, of the 88% who know the brand, 42% use them.
How loyal are the drinkers of Bud Light? Around 29% of beer drinkers in the United States say they are likely to use Bud Light again. Set in relation to the 37% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Bud Light in the United States? In August 2022, about 34% of U.S. beer drinkers had heard about Bud Light in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Bud Light in the United States.
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Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beer, which of the following brands do you like?
Brand usage: When it comes to beer, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beer, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022." Chart. September 25, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Bud Light Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beer Drinkers in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022 Statista, https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 09, 2025)
Bud Light brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335558/bud-light-beer-brand-profile-in-the-united-states?__sso_cookie_checker=failed