Jack & Jones brand profile in Germany 2022
When it comes to fashion store customers, brand awareness of Jack & Jones is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jack & Jones in Germany?
In total, 26% of German fashion store customers say they like Jack & Jones. However, in actuality, among the 75% of German respondents who know Jack & Jones, 35% of people like the brand.
What is the usage share of Jack & Jones in Germany?
All in all, 18% of fashion store customers in Germany use Jack & Jones. That means, of the 75% who know the brand, 24% use them.
How loyal are the customers of Jack & Jones?
Around 14% of fashion store customers in Germany say they are likely to use Jack & Jones again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Jack & Jones in Germany?
In August 2022, about 10% of German fashion store customers had heard about Jack & Jones in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Jack & Jones in Germany.
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