C&A brand profile in Germany 2022
When it comes to fashion store customers, brand awareness of C&A is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is C&A in Germany?
In total, 49% of German fashion store customers say they like C&A. However, in actuality, among the 96% of German respondents who know C&A, 51% of people like the brand.
What is the usage share of C&A in Germany?
All in all, 46% of fashion store customers in Germany use C&A. That means, of the 96% who know the brand, 48% use them.
How loyal are the customers of C&A?
Around 37% of fashion store customers in Germany say they are likely to use C&A again. Set in relation to the 46% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around C&A in Germany?
In August 2022, about 36% of German fashion store customers had heard about C&A in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around C&A in Germany.
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