How high is the brand awareness of Arby’s in the United States? When it comes to restaurant chain customers, brand awareness of Arby’s is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arby’s in the United States? In total, 40% of U.S. restaurant chain customers say they like Arby’s. However, in actuality, among the 91% of U.S. respondents who know Arby’s, 44% of people like the brand.
What is the usage share of Arby’s in the United States? All in all, 31% of restaurant chain customers in the United States use Arby’s. That means, of the 91% who know the brand, 34% use them.
How loyal are the customers of Arby’s? Around 25% of restaurant chain customers in the United States say they are likely to use Arby’s again. Set in relation to the 31% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Arby’s in the United States? In August 2022, about 29% of U.S. restaurant chain customers had heard about Arby’s in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Arby’s in the United States.
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Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022." Chart. September 25, 2022. Statista. Accessed February 08, 2025. https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Arby’s Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Restaurant Chain Customers in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022 Statista, https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 08, 2025)
Arby’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335807/arbys-restaurant-chains-brand-profile-in-the-united-states?__sso_cookie_checker=failed