Zoosk brand profile in the United States 2023
When it comes to online dating users, brand awareness of Zoosk is at 62 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoosk in the U.S.?
In total, 8 percent of U.S. dating service users say they like Zoosk.
What is the usage share of Zoosk in the U.S.?
All in all, 8 percent of dating service users in the U.S. use Zoosk.
How loyal are the users of Zoosk?
Around 4 percent of dating service users in the U.S. say they are likely to use Zoosk again. Set in relation to the 8 percent usage share of the brand, this means that 50 percent of their users show loyalty to the brand.
What's the buzz around Zoosk in the U.S.?
In November 2023, about 7 percent of U.S. dating service users had heard about Zoosk in the media, on social media, or in advertising over the past three months.