How high is the brand awareness of viagogo in the United States? When it comes to event ticket purchasers, brand awareness of viagogo is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in the United States? In total, 5% of U.S. event ticket users say they like viagogo. However, in actuality, among the 30% of U.S. respondents who know viagogo, 17% of people like the brand.
What is the usage share of viagogo in the United States? All in all, 5% of event ticket users in the United States use viagogo. That means, of the 30% who know the brand, 17% use them.
How loyal are the purchasers of viagogo? Around 4% of event ticket users in the United States say they are likely to use viagogo again. Set in relation to the 5% usage share of the brand, this means that 80% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in the United States? In August 2022, about 4% of U.S. event ticket users had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around viagogo in the United States.
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viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to event ticket services, which of the following brands do you like?
Brand usage: When it comes to event ticket services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to event ticket services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 10, 2022). viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022." Chart. October 10, 2022. Statista. Accessed January 25, 2025. https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Viagogo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Event Ticket Purchasers in The United States in 2022." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 Statista, https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited January 25, 2025)
viagogo brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 [Graph], Statista, October 10, 2022. [Online]. Available: https://www.statista.com/forecasts/1338187/viagogo-event-tickets-brand-profile-in-the-united-states?__sso_cookie_checker=failed