How high is the brand awareness of Google Shopping in the United States? When it comes to price comparison portal users, brand awareness of Google Shopping is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Shopping in the United States? In total, 59% of U.S. price comparison portal users say they like Google Shopping. However, in actuality, among the 83% of U.S. respondents who know Google Shopping, 71% of people like the brand.
What is the usage share of Google Shopping in the United States? All in all, 55% of price comparison portal users in the United States use Google Shopping. That means, of the 83% who know the brand, 66% use them.
How loyal are the users of Google Shopping? Around 49% of price comparison portal users in the United States say they are likely to use Google Shopping again. Set in relation to the 55% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Google Shopping in the United States? In August 2022, about 41% of U.S. price comparison portal users had heard about Google Shopping in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 49%, meaning at the time of the survey there's some buzz around Google Shopping in the United States.
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Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to price comparison portals, which of the following brands do you like?
Brand usage: When it comes to price comparison portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to price comparison portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 10, 2022). Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022." Chart. October 10, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Google Shopping Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Price Comparison Portal Users in The United States in 2022." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022 Statista, https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 12, 2025)
Google Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022 [Graph], Statista, October 10, 2022. [Online]. Available: https://www.statista.com/forecasts/1338196/google-shopping-price-comparison-brand-profile-in-the-united-states?__sso_cookie_checker=failed