Avon brand profile in Germany 2022
When it comes to cosmetics and make-up users, brand awareness of Avon is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in Germany?
In total, 15% of German cosmetics and make-up users say they like Avon. However, in actuality, among the 62% of German respondents who know Avon, 24% of people like the brand.
What is the usage share of Avon in Germany?
All in all, 9% of cosmetics and make-up users in Germany use Avon. That means, of the 62% who know the brand, 15% use them.
How loyal are the users of Avon?
Around 6% of cosmetics and make-up users in Germany say they are likely to use Avon again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Avon in Germany?
In September 2022, about 10% of German cosmetics and make-up users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Avon in Germany.
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