Avon brand profile in the UK 2022
When it comes to male cosmetics users, brand awareness of Avon is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in the UK?
In total, 16% of UK male cosmetics users say they like Avon. However, in actuality, among the 79% of UK respondents who know Avon, 20% of people like the brand.
What is the usage share of Avon in the UK?
All in all, 12% of male cosmetics users in the UK use Avon. That means, of the 79% who know the brand, 15% use them.
How loyal are the users of Avon?
Around 9% of male cosmetics users in the UK say they are likely to use Avon again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Avon in the UK?
In September 2022, about 12% of UK male cosmetics users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Avon in the UK.
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