Rare Beauty brand profile in the United States 2022
When it comes to cosmetics and make-up users, brand awareness of Rare Beauty is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rare Beauty in the United States?
In total, 13% of U.S. cosmetics and make-up users say they like Rare Beauty. However, in actuality, among the 46% of U.S. respondents who know Rare Beauty, 28% of people like the brand.
What is the usage share of Rare Beauty in the United States?
All in all, 9% of cosmetics and make-up users in the United States use Rare Beauty. That means, of the 46% who know the brand, 20% use them.
How loyal are the users of Rare Beauty?
Around 7% of cosmetics and make-up users in the United States say they are likely to use Rare Beauty again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Rare Beauty in the United States?
In September 2022, about 9% of U.S. cosmetics and make-up users had heard about Rare Beauty in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Rare Beauty in the United States.
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