Lubriderm brand profile in the United States 2022
How high is the brand awareness of Lubriderm in the United States?
When it comes to male cosmetics users, brand awareness of Lubriderm is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lubriderm in the United States?
In total, 15% of U.S. male cosmetics users say they like Lubriderm. However, in actuality, among the 67% of U.S. respondents who know Lubriderm, 22% of people like the brand.
What is the usage share of Lubriderm in the United States?
All in all, 10% of male cosmetics users in the United States use Lubriderm. That means, of the 67% who know the brand, 15% use them.
How loyal are the users of Lubriderm?
Around 7% of male cosmetics users in the United States say they are likely to use Lubriderm again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Lubriderm in the United States?
In September 2022, about 11% of U.S. male cosmetics users had heard about Lubriderm in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Lubriderm in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Lubriderm is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lubriderm in the United States?
In total, 15% of U.S. male cosmetics users say they like Lubriderm. However, in actuality, among the 67% of U.S. respondents who know Lubriderm, 22% of people like the brand.
What is the usage share of Lubriderm in the United States?
All in all, 10% of male cosmetics users in the United States use Lubriderm. That means, of the 67% who know the brand, 15% use them.
How loyal are the users of Lubriderm?
Around 7% of male cosmetics users in the United States say they are likely to use Lubriderm again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Lubriderm in the United States?
In September 2022, about 11% of U.S. male cosmetics users had heard about Lubriderm in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Lubriderm in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
