Attitudes towards online shopping among Gen Z Asia 2022, by country

Attitudes towards online shopping among generation Z in Asia in 2022, by selected country

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Number of respondents

18,459 respondents

Age group

18-27 years

Special properties

residential online population

Supplementary notes

The original survey question was: "Which of these products and services are you interested in?"

*Survey period for:
China - October 7, 2021 to September 20, 2022;
India - October 8, 2021 to September 20, 2022;
Indonesia - January 12 to March 10, 2022;
Malaysia - January 12 to March 21, 2022;
the Philippines and Vietnam - April 7 to June 21, 2022;
and Thailand - April 7 to June 24, 2022.

Number of respondents in:
China - 5,318;
India - 9,903;
Indonesia - 733;
Malaysia - 602;
the Philippines - 879;
Thailand - 500;
and Vietnam - 524.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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Overview

4

E-commerce sites and apps

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Social and live commerce

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Payments

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Consumer preferences

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