Global beauty e-commerce penetration rate by segment 2027

The penetration rate of the global beauty care industry is forecast to continuously increase by 4 percent within the next years. After ten consecutive increasing years, the penetration rate is estimated to reach 21.7 in 2027.

Penetration rate of the e-commerce beauty care market worldwide from 2017 to 2027, by segment

Characteristic	Beauty Care	Cosmetics	Fragances	Other Beauty Care
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Supplementary notes

This includes the cosmetics (e.g., facial makeup, eye makeup, lipsticks, nail care, and nail polish), natural cosmetics (e.g., makeup for face, eyes, and lips made of natural ingredients), fragrances, beauty tools and accessories such as brushes and sponges.
And excludes the skin care, facial cleansing products, professional products and services, room scents, deodorants. All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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