Ecommerce market penetration rate by segment in Ghana 2022

Ecommerce market penetration rate in Ghana 2022, by segment

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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.



All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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Statistics on " E-commerce in Ghana "

Other statistics that may interest you E-commerce in Ghana

Overview

5

Online marketplaces and visitors

7

Payment systems

6

Consumer search and preferences

5

Jumia Food and online food delivery

4
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