Consumers of dairy & alternatives in European countries 2022

Among selected European countries, consumers in the United Kingdom and Italy were the most likely to be consumers of dairy substitutes. In both countries 23 percent of survey respondents stated that they regularly consume substitutes. Three quarters of Finnish consumers stated that they are regularly consuming dairy products such as milk, yogurt, cheese, and others.
For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Do you consume dairy and dairy substitutes regularly?

Characteristic	Dairy substitutes	Dairy products
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Number of respondents

2,000+*

Age group

18-64 years

Supplementary notes

The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)" This statistic shows the share of all who answered " Dairy products (milk, yogurt, cheese, etc.)" and " Dairy substitute products (e.g. almond milk, oat yogurt)".
*Each update contains the interviews of the four most recent survey waves or, in other words, the interviews of the last 12 months. The number of respondents varies by country but is over 2,000 for each country and wave. For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Figures have been rounded.

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