Most used eHealth tracker / smart watches by brand in Sweden 2024

With 46 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among Swedish consumers. In second place follows Samsung with 18 percent of respondents. These results are based on a representative online survey conducted in 2024 among 760 consumers in Sweden. Looking to gain valuable insights about smartwatch users worldwide? Check out our reports about smartwatch owners across the globe. These reports provide readers with a detailed understanding into smartwatch users, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.

Most used eHealth tracker / smart watches by brand in Sweden as of December 2024

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Number of respondents

760 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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