Purchase criteria for personal care in India 2023

When asked about "Purchase criteria for personal care", most Indian respondents pick "Quality" as an answer. 67 percent did so in our online survey in 2023.
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Purchase criteria for personal care in India as of December 2023

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Number of respondents

4,037 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

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