Alexander McQueen brand profile in the United States 2023
How high is the brand awareness of Alexander McQueen in the United States?
When it comes to luxury fashion users, brand awareness of Alexander McQueen is at 51 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alexander McQueen in the United States?
In total, 14 percent of U.S. luxury fashion users say they like Alexander McQueen. However, in actuality, among the 51 percent of U.S. respondents who know Alexander McQueen, 27 percent of people like the brand.
What is the usage share of Alexander McQueen in the United States?
All in all, 9 percent of luxury fashion users in the United States use Alexander McQueen. That means, of the 51 percent who know the brand, 18 percent use them.
How loyal are the owners of Alexander McQueen?
Around 7 percent of luxury fashion users in the United States say they are likely to use Alexander McQueen again. Set in relation to the 9 percent usage share of the brand, this means that 78 percent of their owners show loyalty to the brand.
What's the buzz around Alexander McQueen in the United States?
In November 2023, about 12 percent of U.S. luxury fashion users had heard about Alexander McQueen in the media, on social media, or in advertising over the past three months. Of the 51 percent who know the brand, that's 24 percent, meaning at the time of the survey there's some buzz around Alexander McQueen in the United States.
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