Tiffany & Co. brand profile in the United States 2023

How high is the brand awareness of Tiffany & Co. in the United States?
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at 85 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Tiffany & Co. in the United States?
In total, 46 percent of U.S. jewelry owners say they like Tiffany & Co.. However, in actuality, among the 85 percent of U.S. respondents who know Tiffany & Co., 54 percent of people like the brand.

What is the usage share of Tiffany & Co. in the United States?
All in all, 29 percent of jewelry owners in the United States use Tiffany & Co.. That means, of the 85 percent who know the brand, 34 percent own them.

How loyal are the owners of Tiffany & Co.?
Around 24 percent of jewelry owners in the United States say they are likely to buy Tiffany & Co. again. Set in relation to the 29 percent usage share of the brand, this means that 83 percent of their owners show loyalty to the brand.

What's the buzz around Tiffany & Co. in the United States?
In November 2023, about 26 percent of U.S. jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the 85 percent who know the brand, that's 31 percent, meaning at the time of the survey there's some buzz around Tiffany & Co. in the United States. 

Tiffany & Co. owner want a happy relationship

When looking at the different brand KPIs for Tiffany & Co. among generations in the U.S., no clear trend is visible. The brand awareness of Tiffany & Co. rises with age and is highest among Baby Boomers, while the loyalty is lowest among them and highest among Generation X.
Regarding the most important things in life, Tiffany & Co. owners in the U.S. rate a happy relationship highest and higher than non-owners, while social justice is the least important aspect to consumers of both groups.