How high is the brand awareness of Coca-Cola in the United States? When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coca-Cola in the United States? In total, 61% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the 96% of U.S. respondents who know Coca-Cola, 64% of people like the brand.
What is the usage share of Coca-Cola in the United States? All in all, 61% of soft drink drinkers in the United States use Coca-Cola. That means, of the 96% who know the brand, 64% use them.
How loyal are the drinkers of Coca-Cola? Around 52% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the 61% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Coca-Cola in the United States? In October 2022, about 47% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 49%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.
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Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022." Chart. December 13, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Coca-cola Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Soft Drink Drinkers in The United States in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022 Statista, https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 16, 2025)
Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352607/coca-cola-soft-drinks-brand-profile-in-the-united-states?__sso_cookie_checker=failed