JACK DANIEL´S brand profile in the United States 2022
How high is the brand awareness of JACK DANIEL´S in the United States?
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in the United States?
In total, 35% of U.S. spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 90% of U.S. respondents who know JACK DANIEL´S, 39% of people like the brand.
What is the usage share of JACK DANIEL´S in the United States?
All in all, 27% of spirits drinkers in the United States use JACK DANIEL´S. That means, of the 90% who know the brand, 30% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 22% of spirits drinkers in the United States say they are likely to use JACK DANIEL´S again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in the United States?
In October 2022, about 24% of U.S. spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around JACK DANIEL´S in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in the United States?
In total, 35% of U.S. spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 90% of U.S. respondents who know JACK DANIEL´S, 39% of people like the brand.
What is the usage share of JACK DANIEL´S in the United States?
All in all, 27% of spirits drinkers in the United States use JACK DANIEL´S. That means, of the 90% who know the brand, 30% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 22% of spirits drinkers in the United States say they are likely to use JACK DANIEL´S again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in the United States?
In October 2022, about 24% of U.S. spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around JACK DANIEL´S in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
