Top mobile ad markets Europe 2022

In 2022, the United Kingdom was the largest European market based on mobile advertising spending. The country's mobile ad expenditure was estimated at roughly 17.4 billion U.S. dollars. Germany ranked second that year, with expenditures on mobile ads valued at approximately a half of those of the UK.

Leading mobile advertising markets in Europe in 2022, by advertising spending (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

This includes the digital advertising with online revenues from video, banner, classifieds, and search advertising in desktop and mobile revenues, social media advertising with revenue from social networks or business networks.
And excludes the e-mail marketing and audio ads, influencer marketing or sponsorships, product placement, commission-based affiliate systems.
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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