China: leading product categories for senior consumers 2022

According to the Statista Global Consumer Survey conducted in China in 2022, half of the older respondents stated they were interested in clothing when shopping. Comparatively, more than a third of the surveyed senior consumers were interested in consumer electronics.

Leading products preferred by senior shoppers in China as of December 2022, by category

Characteristic	Share of respondents
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Number of respondents

5,325 respondents

Age group

50-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products and services are you interested in?"

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