Laptop ownership by brand in South Africa 2024

We asked South African consumers about "Laptop ownership by brand" and found that "HP" takes the top spot, while "Alienware" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 1,683 consumers in South Africa. Looking to gain valuable insights about laptop owners across the globe? Check out our reports about consumers of laptop brands worldwide. These reports provide readers with a detailed understanding of laptop owners: their identities, preferences, opinions, and how to effectively engage with them.

Laptop ownership by brand in South Africa as of December 2024

Characteristic	Share of respondents
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Number of respondents

1,683 respondents

Age group

18-64 years

Special properties

respondents who have a laptop in their household

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are the laptops in your household?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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