25 percent of South African respondents answer our survey on "Willingness to change smartphone brand" with "Very likely". The survey was conducted in 2024, among 1,984 consumers. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.
Willingness to change smartphone brand in South Africa as of December 2024
During the survey, the question was phrased as follows: "How likely are you going to change your (primarily used) smartphone brand on the next possible occasion?"
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Statista. (January 31, 2025). Willingness to change smartphone brand in South Africa as of December 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed
Statista. "Willingness to change smartphone brand in South Africa as of December 2024." Chart. January 31, 2025. Statista. Accessed February 16, 2025. https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed
Statista. (2025). Willingness to change smartphone brand in South Africa as of December 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed
Statista. "Willingness to Change Smartphone Brand in South Africa as of December 2024." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed
Statista, Willingness to change smartphone brand in South Africa as of December 2024 Statista, https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed (last visited February 16, 2025)
Willingness to change smartphone brand in South Africa as of December 2024 [Graph], Statista, January 31, 2025. [Online]. Available: https://www.statista.com/forecasts/1371171/willingness-to-change-smartphone-brand-in-south-africa?__sso_cookie_checker=failed