"Urban music (hip hop, R&B, etc.)" and "Pop / adult contemporary music" are the top two answers among South African consumers in our survey on the subject of "Preferred audio content by genre". The survey was conducted online among 1,988 respondents in South Africa, in 2024. Looking to gain valuable insights about consumers of various digital music platforms worldwide? Check out our reports about digital music services worldwide. These reports offer the readers a comprehensive overview of users of digital music services: who they are; what they like; what they think; and how to reach them.
Preferred audio content by genre in South Africa as of December 2024
respondents who listen to the radio or digital music content
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "In general, which of the following genres and shows do you listen to via digital music services or the radio?"
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Statista. (January 31, 2025). Preferred audio content by genre in South Africa as of December 2024 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed
Statista. "Preferred audio content by genre in South Africa as of December 2024." Chart. January 31, 2025. Statista. Accessed February 10, 2025. https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed
Statista. (2025). Preferred audio content by genre in South Africa as of December 2024. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed
Statista. "Preferred Audio Content by Genre in South Africa as of December 2024." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed
Statista, Preferred audio content by genre in South Africa as of December 2024 Statista, https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed (last visited February 10, 2025)
Preferred audio content by genre in South Africa as of December 2024 [Graph], Statista, January 31, 2025. [Online]. Available: https://www.statista.com/forecasts/1371215/preferred-audio-content-by-genre-in-south-africa?__sso_cookie_checker=failed