Digital advertising touchpoints in Switzerland 2024

Published by
Umair Bashir,
Jan 30, 2025
"Video portals (e.g., YouTube)" and "Search engines" are the top two answers among Swiss consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 6,123 respondents in Switzerland, in 2024.

Digital advertising touchpoints in Switzerland as of December 2024

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Number of respondents

6,123 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Topics

Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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