Turkey: music, radio, and podcast users 2029

Over the forecast period, the number of traditional music listeners is expected to fluctuate in Turkey, whereas the number of digital music users is forecast to increase steadily. In 2023, the number of traditional radio users went up to nearly 44 million and is anticipated to reach about 45.8 million users by 2029.

Number of music, radio, and podcasts listeners in Turkey from 2020 to 2029 (in millions)

Characteristic	Traditional Radio	Traditional Music	Digital Music
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Music, Radio & Podcast market includes platforms and services dedicated to audio content consumption, spanning music streaming, radio broadcasting, and podcast distribution. This market caters to diverse preferences, offering users access to a wide range of audio content, from music tracks and live radio shows to on-demand podcasts.

Structure:

The Music, Radio & Podcast market encompasses Traditional Radio, Traditional Music, and Digital Music, offering diverse audio content options to consumers. Traditional Radio includes broadcast stations delivering live music and talk shows, while Traditional Music covers both physical and digital sales of music albums and singles. Digital Music consists of streaming platforms providing on-demand access to extensive music libraries, meeting the evolving preferences of consumers for convenient and personalized audio experiences.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as Spotify, iHeartMedia, and Apple Music.

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