Singapore: influencer advertising ARPU estimates 2029

The average ad spending per internet user by influencer advertising in Singapore was estimated to be 105.80 U.S. dollars in 2024. This was projected to increase to 177.20 U.S. dollars in five years' time.

Projected average ad spending per internet user in influencer advertising in Singapore from 2017 to 2029 (in U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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