Malaysia: digital commerce average transaction value per user 2028

In 2023, the average transaction value per user of digital commerce in the digital payments market in Malaysia amounted to around 941.5 U.S. dollars. Statista Market Insights forecasted that the transaction value per user will continue to slightly increase until 2025, before it will decrease again to approximately 996 U.S. dollars in 2028.

Average transaction value per user of digital commerce segment in Malaysia from 2017 to 2028

Characteristic	Average transaction value in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Commerce market covers all consumer transactions made via the Internet which are directly related to online shopping for products and services. This can include transactions made through websites, mobile apps, and other online platforms made via various payment methods such as credit cards, direct debit, invoice, or online payment providers. Digital commerce enables businesses and consumers to conduct transactions remotely, with a variety of payment options and delivery methods available. It also allows for the collection and analysis of data to support personalization and targeted marketing efforts.

Additional Information:

The market comprises transaction values, users, average transaction value per user, and penetration rates. Transaction values are generated via wide range of activities such as online retail sales, and purchase of services on online marketplaces(includes eServices, Travel and Tourism, Digital Media & Digital Health).

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