Online and offline split in the beauty and personal care market in the U.S. 2024

Published by Statista Research Department, Aug 27, 2024

In the United States, around 51 percent of beauty and personal purchases are estimated to take place online in 2024. The estimated difference between buying online and offline is 2.62 percentage points. 

Online and offline split in the beauty and personal care market in the United States in 2024

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Supplementary notes

Data provided by Statista Market Insights are estimates.

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