According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.
Social media usage among Generation Z in the United States as of June 2024, by brand
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access all statistics starting from $2,388 USD yearly
*
Learn more about how Statista can support your business.
Statista. (July 27, 2024). Social media usage among Generation Z in the United States as of June 2024, by brand [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand
Statista. "Social media usage among Generation Z in the United States as of June 2024, by brand." Chart. July 27, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand
Statista. (2024). Social media usage among Generation Z in the United States as of June 2024, by brand. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand
Statista. "Social Media Usage among Generation Z in The United States as of June 2024, by Brand." Statista, Statista Inc., 27 Jul 2024, https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand
Statista, Social media usage among Generation Z in the United States as of June 2024, by brand Statista, https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand (last visited October 04, 2024)
Social media usage among Generation Z in the United States as of June 2024, by brand [Graph], Statista, July 27, 2024. [Online]. Available: https://www.statista.com/forecasts/1490558/us-gen-z-social-media-usage-by-brand