Since 2020, Australia's offline market has consistently been the leading sales channel for the country's cosmetics products. In 2024, the online sales share was around 33.8 percent, with the offline sales share at 66.2 percent. By 2029, the online cosmetics market is expected to hold a share of around 43.6 percent of Australia's cosmetics market, eating into the offline market share.
Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
Data provided by Statista Market Insights are estimates.
Definition:
The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.
Structure:
The market consists of 5 different segments:
The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips, including lipsticks, lip liner, and lip gloss.
The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
The Nails Cosmetics cover beauty products for the nails, including polishes and top coats.
The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
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Statista. (October 1, 2024). Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
[Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels
Statista. "Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
." Chart. October 1, 2024. Statista. Accessed December 01, 2024. https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels
Statista. (2024). Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
. Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels
Statista. "Revenue Share of The Cosmetics Market in Australia from 2020 to 2029, by Sales Channel
." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels
Statista, Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
Statista, https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels (last visited December 01, 2024)
Revenue share of the cosmetics market in Australia from 2020 to 2029, by sales channel
[Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1498846/australia-cosmetics-market-sales-channels